What inspires Diana Bennett Wirtz of Amethyst Designs?

Today we’re highlighting another designer in our Top 100 DesignSherpa “What Inspires You?” contest entry countdown.

The entry comes from Diana Bennett Wirtz of Amethyst Designs. Here’s what she says inspires her:

Fred inspires me.
Rolling down the design road of life I often think of my late husband Fred; for he gave me the gift of believing in oneself, looking for the best in everything and knowing you can always do more or better. He encouraged me to finish my MA in interior design and now working on my PhD and teaching interior design, his delight in the ordinary things of life comes to mind when learning or sharing new ideas or concepts. Great design is not creating complex spaces; it is ability to transform that space from ordinary to extraordinary.

DesignSherpa and Designing Profits on Social Media Leapfrogging

One really successful Interior Designer told me that attending David Shepherd’s Business of Design events helped her to organize her business for purposeful and charted financial growth.  Looking back, a major piece of her learning was centered around the deployment of of social media tools as a foundation for a powerful internet marketing strategy.  So, we were really pleased to get a reference and a call from David, inviting us to participate in his September event in New York City.

We launched our DigitalSherpa turnkey social media solutions last summer, and are now managing close to 1000 social media campaigns for local companies in home design and remodeling, as well as other sectors of the local home and real estate business communities.  The overarching goal of the program is helping companies achieve the results of an expertly executed social media internet marketing program, while saving them the 40-50 hours a month of their valuable time that would otherwise be invested in the usual business of running their businesses.

This is a particularly exciting time for DesignSherpa since the program and its participants are receiving lots of attention across the blogosphere spurred by our recently introduced “What Inspires You” Contest. The contest is open to everyone, DesignSherpa client or not, professional or consumer, with an inspired design sensibility and reasonably strong set of communication skills.  The winner will find him or her self in Paris for ten days, attending Maison & Objet, with a $10,000 cash prize just to make things a bit more luxurious.

The contest was launched to celebrate the amazing reception design professionals across the country have afforded us since the introduction of DesignSherpa, and it is our small payback to celebrate social media, design pros, and design enthusiasts.  We have been simply overwhelmed by the level of two way engagement and participation we have enjoyed with so many design professionals as we work steadily at establishing their social footprints.

Most importantly, we are really eager to share some of the secrets of social media marketing with the design industry in New York in September, and to take it a step further by making ourselves available to implement and execute the programs in turnkey fashion and at affordable monthly rates.

We hope to see you in New York in September!

What Makes A Dining Room More Comfortable to Eat In?

What elements of design make some dining rooms more inviting than others? When having dinner with friends, the majority of your time is spent in the dining room or kitchen, so let’s talk about how to make an eating area more comfortable.

Table Shape

The dining room is often one of the first rooms your guests will see when walking into your home. For this reason alone, it is important to make a great impression. Figuring out if a round or rectangle table is right for your space is a great place to start. If your room is more of a square shape, a round table is usually the right fit while a rectangle table will obviously fit well in a rectangular room.

Furniture Size

Make sure you buy the right size table for the room that will allow for a nice walking space behind all chairs. I recommend leaving at least two feet. This gives your guests one foot to pull out the chair and one foot for those walking behind.

Upholstery or Wood?

When deciding on upholstered or non-upholstered chairs, first think about the majority of your guests. Will there be many kids? If so, you may want to go with a wooden seat for easy clean up. But upholstered chairs add an element of comfort that lasts long after dinner is served.

Keep the Eye Moving

Rooms that can accommodate buffets or china cabinets offer a stunning effect. Having items for your guests to look at while spending time in your dining room will make their eyes move throughout the space, keeping them focused and awake after a big delicious meal. I recommend placing colored glass, intricate china or vibrant accessories on top of the buffet or inside your china cabinet.

Window treatments

Window treatments can be helpful in more formal dining spaces by adding splashes of color that can be repeated in the china cabinet, buffet, artwork or rug. When walking into the space, the window treatments will soften the look against the hard wood table and give off a comfortable feeling.

Flooring and Walls

It is a smart idea to keep the walls a neutral shade with colorful artwork. Rugs always look great under dining room tables. However, if you have a beautiful floor underneath, rugs may not be necessary. A rug can make sliding chairs in and out difficult and could collect stains. On a positive note, rugs will absorb sound that may carry out of the space and disturb others in the home.

How have you created a comfortable space to dine in?

What Can I Do With Left Over Fabric?

Do you have odd yards of fabric left over from miscellaneous projects such as reupholstering, window treatments, bedding or even clothing? Well, those odd pieces of fabrics might not be as hard to make use out of as you think! We all deserve to get our money’s worth out of our purchases. If you already bought the fabric, chances are that you most likely love it. Let’s find creative uses for it in your home.

Throw Pillows

A very simple project for your leftover fabric is to make throw pillows. You do not need a lot of fabric to make the pillows look great; even two different corresponding fabrics on each side can work.

Just head over to your local fabric store and buy filling or pillow forms and you will soon have a cost effective new throw pillow. In my personal opinion you can never have too many throw pillows. Sofas can hold a lot and they don’t all have to match!

Make sure the colors, patterns and sizes go well together. Nothing says relaxation more than fluffy pillows! If you are an experienced sewer, try adding a decorative trim around the edges for an added touch of elegance.

Upholstered Seats

Do you have upholstered seats on your dining room chairs? Small pieces of fabric can be utilized here as well. The seats do not have to match. The patterns just have to coordinate with the room. For example, do you have six dining room chairs? Why not try upholstering the two end chairs in one fabric pattern and the other four in another?

Reupholstering dining rooms can be an easy do-it yourself project if the chair has a square or rectangle seat. Here are some simple instructions:

1. Start by unscrewing the seat from the frame.
2. Wrap the fabric on top of the existing seat.
3. Staple gun it on the bottom
4. Screw the seat back on the frame.

Yes, it is that simple. You are sure to impress your next dinner guests!

Window Valance

How about utilizing the odd fabric pieces for a window valance? Small, simple windows in bedrooms, hallways or laundry rooms sometimes need just a touch of color. This doesn’t have to be anything elaborate. Here are another set of simple instructions:

1. Measure down from the top of the frame so that approximately the top third of the window is covered by the valance.
2. Tuck the sides of the fabric over.
3. Attach a white muslin fabric on the back
4. Sew on a rod pocket.

The valance rod that the fabric slips over is typically inexpensive and easy to install. For an added touch of elegance, try a decorative rod to accent the window.

What do you do with your leftover fabric? Any other suggestions?

Can You Find Inspiration For Your Home in Your Summer Cocktail?

Looking for inspiration to transform your bedroom this summer? Well, look no further than your favorite summer cocktail!

That’s right many of the fresh colors we find in our cocktails are trendy today! Consider my personal favorite summer cocktail – the margarita. It comes in many different flavors and colors: golden, strawberry, lime, blue, etc. If you love the color in your drink, don’t you think you might love the color in your home? Beware – the bright pink cosmopolitan may not have the same effect on your walls.

The Walls

These fresh summer colors can be brought into all areas of the home. The bedroom is always a great place to use a refreshing color palette. After all, this is where we go to relax, refresh and recoup after a long day. For starters, I suggest painting the walls in your favorite cocktail color. Want to go the extra mile? Try painting one wall a couple shades darker than the main color for a stunning accent!

The Furniture

You will notice that you have a ton of the same color in the room once the walls are painted, so be careful not to use too much of just one color. I recommend using maple, white or ebony colored wood furniture. This will offset nicely off the fresh colored walls and bring a nice balance to your room.

The Accessories

Try pairing a white duvet cover with accent pillows that repeat different shades of the color on the walls. Keep the artwork of a similar nature. Flowers, seascapes and sunsets always speak well of a summer feeling and will most likely have corresponding colors.

Lamps on the nightstands should be kept light. Try a skinny silver base with a round white shade or perhaps a white or glass round base if you would like more of a weighted lamp.

Accessories that work well with these fresh colored themes are seashells, simple photo frames, candles and books. Don’t forget to buy some corresponding coasters. We wouldn’t want that glass of water to ruin your brand new nightstand!

The Flooring

Finally, keep the flooring a neutral color. Beige carpeting, hardwood or tile are great for creating a summer feel. If you are using a hard surface, try a simple solid colored area rug for under your bed to keep your feet warm when you get out of bed on those cool summer nights.

How do you create a light, summery feel in your home?

Transforming Your Room to Include a Home Office

Today’s employees are more mobile than ever, often working from home. When you consider master’s classes, children’s homework, social media networking, and keeping current with changes in business, a home office is a necessity in today’s households. You may wonder how to fit a small office into your home, when space is at a premium.

Nowadays desks come smaller, suitable for our laptops and wireless networks. Your printer doesn’t have to be on the desk anymore. It can be in a centralized location for the entire family to use. Manufacturers are beginning to offer 40 to 48 inch desk work surfaces that are only 24 to 30 inches deep. This is the perfect size for a laptop user!

There are many places suitable for a small desk, aside from a home office. How about your bedroom? Do you have extra room in front of a window so you can look outside while you work? Pair the desk with a nice upholstered chair that corresponds with your bedding and the space can look amazing.

Find a spot in the laundry room. Or perhaps you have a small loft space upstairs? A desk might work perfectly there. A dead end hallway can allow for even more opportunities. Try fitting a small desk there and it will accommodate the entire family.

How about your family or living room? What a great way to keep an eye on your kids while they are surfing the Web or doing their homework. It can also be great way for you to work while watching your favorite television program.

Speaking of the television, did you know that your computer can hook up to your set and allow for larger viewing during conference calls or Webinars? Now that’s what I call functionality!

Whatever fits in your home, you can’t go wrong with a small home office. How have you turned your room into a work space?

Complementing Stone Floors: 5 Favorite Elements

Stone floors can be a gorgeous way to achieve a contemporary, earthy look but they often also have a “cold” feel. Warming up the floors with complementary pieces can take some creativity, but the work is well worth it. Here are my five favorite additions that are sure to warm up your home:

Eco-Smart Non-Vented Fireplaces: This is the most streamlined  fireplace I’ve come across that maintains the earthy feel of a stone floor. These fireplaces burn denatured ethanol alcohol and are naturally clean burning. Not only that, but the government offers incentives: Up to 30 percent or $1,500 in tax credits for the purchase of these fireplaces!

 

 

Chester Grommet Curtain: The Chester Grommet Curtain is a great option for softening the rigidity of stone floors, but maintaining a contemporary style. Grommets are in brushed silver or iron, to coordinate with the color of the linen.

 

 

 

Dover Artist Studio Rug: This contemporary rug comes from India and is made from 100 percent New Zealand wool. The stone-like circles are a nice contrast to the rigid lines of caulk stone floors sometimes have.

If this rug doesn’t match your style, consider how you can pull the subtle colors from your stone into a rug with contrasting colors. Many stone floors are darker, so lighter colors can both soften and better define areas of the room.

 

Cornice LEDs: LEDs are not only energy efficient, but they add the right amount of soft light to lift the textures of your stone floors. LEDs on top of a cornice gives the room a comforting, even romantic lighting effect. If you already have cornices, consider adding LEDs.

 

French chandelier: This chandelier dates back to 1920’s France. This total splurge (priced at $2,400) is a dream lighting piece. The ambient lighting is an earthier-feeling option than the contemporary style of the cornice LEDs.

Exciting Room Themes for Little Girls

Looking for a fun and imaginative room theme for your daughter? Little girls are our princesses. Aren’t some of the themes getting old, redundant and boring? How about trying something different for your little girl, something she will love and be excited to show her friends? The trick to having a themed room? Don’t overdo the theme. It’s actually very simple – just mix up the theme with corresponding patterns and colors.

Butterflies

Does your little girl love visiting butterfly gardens? If so, why not give her a butterfly room of her dreams? Try finding butterfly patterns in “girly” colors such as purple, green and even light blue. If you choose to reflect the theme in the bedding, I recommend adding pillows in solid colors or simple prints.

To select a color for the walls, pick your little girl’s favorite color from the pattern on the bedding and hang a couple of corresponding prints on the walls. Try painting the furniture in the room white or use purple, green or blue shades found in the bedding. Painted wood furniture is always a great look for little girls. This is an opportunity for you to refinish some old furniture you might have laying around.

Finally, keep the lamps, accessories and stuff animals away from the butterfly theme. This will actually help add emphasis on what pieces in the bedroom are displaying the theme.

Flowers

How about flowers? If your little girl loves shades of pink, purple, yellow or green, this just might be the perfect theme! The best thing about flowers is that they come in different colors. Try to keep the color scheme to three colors and utilizing them in different shades.

Finding flower print bedding is usually quite easy so you may want to start there. Chose one color from the bedding and paint the walls the same color. Did you choose a dark color? If so, outline a couple of flowers in white. They will stand out nicely against the dark walls. If you chose a lighter color for the walls, I suggest a dark color from the bedding for the outlined flowers. This is a great and inexpensive way to carry out the theme throughout the room.

Hawaii

If you are looking for less of a “girly” theme, consider a Hawaiian look. A Hawaiian theme leaves plenty of room for creativity!

Start by choosing bright pink, blue and yellow for your color scheme. Paint the walls a light color and choose one wall for a bright, bold accent color! Try mounting a surf board to the wall to add an unique touch. Bring in the grass skirt, bamboo shades and chair for a fun addition to the space. Choose a Hawaiian flower pattern for the bedding. Pair this with solid colored pillows and use light stained wood furniture throughout the space.

Do you have another creative theme for your daughter’s room? Share your ideas and pictures!

Sectionals Are Back!

Do you remember the days when sectionals were really popular? I remember thinking it was the neatest thing that so many people could fit on one sofa.

Sectionals are coming back in a big way. They are not the sofas we remember from our past.

In today’s economy and housing market, many people are downsizing their living spaces. This doesn’t necessarily change the number of people using the room.

Sectionals can be a great solution to this problem. They’re all about functionality. Many manufacturers have the ability work with you to design the perfect sectional for your room. Sectionals are convertible. You can remove a piece if the sofa no longer fits your space.

A chaise lounge on the end of a sofa or sectionals have also become popular. They allow for one person to lie down while someone else sits on the sofa. Many companies even make the chaise base removable. If an extra sofa cushion or cushion for the chaise base is sold with your sectional you can transform them into an ottoman. Now that’s impressive!

Sectionals can make your life a little bit more comfortable. For example, some of the seats have reclining footrests, movable headrests, even drawers to store remotes, magazines or blankets. Some sectionals even include a corner piece that connects two regular-sized sofas together. It can be removed to leave you have two separate sofas.

Sectionals come in almost any style, from modern to country to traditional. If you go to the right furniture store you can customize your fabric.

Will you be spending a lot of time in this room? Don’t forget to ask about performance fabric options.

Are you excited about the comeback of sectionals? I sure am!

About Social Media Marketing: The DesignSherpa Perspective

We believe that the core of a powerful social media program is content. The development of targeted content that is consistent with your brand story, which is distributed through social media platforms that align with your customers and prospects preferences, will generate measurable results in your business performance.

Social media marketing requires expertise and management, and at DesignSherpa our mission is to do the heavy lifting associated with building content and managing the distribution through social networks and increased Google recognition. This work doesn’t remove you or your marketing team from the process: it enhances your resources and focuses you and your team on the work of identifying and engaging high-quality prospects and staying connected with your current customers.

Our Chairman & CEO, Dan McCarthy, has been an early adopter of social media as an internet marketing strategy. In his personal blog, ViralHousingFix, Dan has shared many of his observations about the application of social media to marketing and has articulated some foundation principles.

To better understand our approach to social media marketing and to gain additional perspective, you may want to read Dan’s following posts:

Migrating a brand strategy from marketing to content: A case study

My two principals of social media marketing

Online content isn’t just consumed…it can be transformed

An organizational shift to social media: Project Massive Network

Social media can be a marketing platform: It starts with brand evangelism

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