One Local Business Operator’s View on Social Media

In a recent post at Dan McCarthy’s Viralhousingfix blog there was an interesting ground level story about a local cycling/spin studio operator’s view on his own experiences with social media as a tool for expanding his business.  I happen to know the operator, and he is a practical smart thinker that never overstates matters or sugar coats his experiences.

The operator, Bill Pryor of Spynergy Cycling Studio (full disclosure: Bill is an old media hand and good friend, and we have used his expertise to help us develop our DigitalSherpa social media services) had this to say about social media as tool for a small businesses like his:

First, all this is still exploratory and the best practices are far from well defined —– but it doesn’t take much time (or money) to explore and there is more than enough anecdotal stuff happening to make me feel it is worth it. Second not ALL my customers are into this stuff……not even MOST of my customers and prospects are into it. But a small, passionate and fast growing group ARE into this. And those people are disproportionately important because they are those key “connectors” or “engagers” or whatever it was that Malcom Gladwell called them in Tipping Point. The ones who ARE into social media often can turn into obsessive evangelists for your business. Evangelists armed with amazing networking tools.

Check out the post at Viralhousingfix.com to see some examples of how some of Bill’s social media savvy customers have helped him promote his local fitness business.  Also, read this post on local businesses and social media .  If you are interested in checking in on Bill’s blogging approach for Spynergy, find it here at spynergy.squarespace.com/blog .  It is just another example of how social media can be an inexpensive but powerful boost for small businesses.