Getting Started

Three unique programs available

All three programs develop and execute a full-service social media marketing plan for  your business.  All three provide customized content tailored to the voice and image you wish to communicate to your market.  There are slight differences in content presentation based on whether you are primarily a service and project oriented business, a product or showroom oriented business , or a multi-location business.

I. Design Professional Program

Recommeneded for all styles of design professional:  builders, architects, interior designers, landscape architects, remodelers, etc.   In this program, we recognize the importance of showcasing projects as well as educating, informing and entertaining your prospect community with relevant news and information.

Using an extensive interview process, we will work with you to hand select categories of content to populate your blog and social media.  Content for your program is overseen by experienced home design professionals who draw from NCI  home design brands as well as from carefully selected online resources.

A few examples of content categories you can select

-         New and archived projects / before and afters

-         Home design news and trends

-         Helpful tips and resources

-         Local events and insights

-         Inspirations and ideas

-         Green living

What you get:

Content management: hosting, creation, distribution
Social network development: identity creation, content population, audience development, activity monitoring
Tool development:  Search engine optimization, system and platform upgrades, performance analysis
Reporting Analytics: traffic, audience interaction, leads and referrals

Pricing:  There is a monthly maintenance fee and fulfillment begins on the contract start date.  Program will be up and running within 45 days.  Program continues for 13 months from the contract start date.

II. Shop / Showroom Program

Recommeneded for stores and showrooms that feature primarily products and that hold inventory of some kind.  In this program, we recognize the importance of showcasing products as well as educating, informing and entertaining your prospect community with relevant news and information.   Also included is an e-commerce option allowing you to list products with pricing for online selling direct to consumers.

Using an extensive interview process, we will work with you to hand select categories of content to populate your blog and social media network.  Content for your program is overseen by experienced home design professionals who draw from NCI  home design brands as well as from carefully selected online resources.

A few examples of content categories you can select

-         In Store Promotions

-         Design Trends

-         Helpful tips and resources

-         Local events and insights

-         Inspirations and ideas

-         Design tips

What you get:

Content management: hosting, creation, distribution
Social network development: identity creation, content population, audience development, activity monitoring
Tool development:  Search engine optimization, system and platform upgrades, performance analysis
Reporting Analytics: traffic, audience interaction, leads and referrals

Pricing:  There is a monthly maintenance fee and fulfillment begins on the contract start date.  Program will be up and running within 45 days.  Program continues for 13 months from the contract start date.

III. Multi Location Program

The Multi Location program is available for a minimum of 10 locations.

With the Multi Location program, you are able to customize the basic template and design of your DesignSherpa Blogs to match your business’ design sensibilities. In addition, each DesignSherpa Blog will have a custom-designed header and marketing web pages.  (You may submit pre-designed pages for these elements, if you desire.)

As a Multi Location client, you will have the opportunity to customize the functionality of your blog. Your Account Manager will detail the various functions that can be added into your blog, including interactivity with your customers and prospects, enhanced photo galleries, integration with your social network platforms and video.

As a Multi Location client, you will have a central marketing resource at your company, who will be the key point of contact for developing the Social Media Marketing plan. In addition, you will appoint a contact person at each local dealer or location who will interact with the DesignSherpa Operations Team on a weekly basis in order to supply key content and handle engagement with the users of your program. Each month, the central marketing contact at the Company will receive a report detailing the performance of the program.

Pricing:
For more information, contact:

Adam Japko
President, DesignSherpa
ajapko@nci.com

-or-

contact your local NCI Home Design magazine and social media sales professional

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